30+ Social Media Curation Sites and Tools

What is social media curation?

Today,  with the exponential growth of social networks and blogs,  it can be overwhelming searching for information on the internet. As a result, the act of filtering, selecting, reviewing and providing commentary with a perspective on an article, or collection of articles, have become increasingly important. This is known as social media curation.   A good media curator is someone who reads extensively, then can pull content and organize it in a logical way for the benefit of others. Web 2.0+ has an immense amount of information. Curators sort through it, find the wheat in the chaff, and present it in a friendly manner” . I would agree with this definition however would also add that a curator would also share their perspective  and perhaps alternative ( or supporting) viewpoint using the posts that they have selected.

Why curate?

Curation provides another offering for your on-line audience. It also helps reduce the noise of the plethora of information on the internet. Curation also provides a stream of fresh posts for your site or blog.

Curation sites

The number of curation sites and tools have grown dramatically. Furthermore, more recently the profile of curation  has been elevated as more organizations and entrepreneurs are looking at ways to augment their blogs or content. I personally usePinterest and am very new to it so I am feeling it out.

Changing gears a little bit, I would like to share that I am intrigued by Bookriff which is very new site and start-up. I learned about this site at a recent conference in Canada. Very exciting site that brings curation to another level. Bookriff allows you to select chapters from an assortment of books, add your own commentary and then publish it as a commercial book. Each time a Riff is distributed, all content owners get paid. BookRiff’s technology manages the authoring, bundling, licensing, attribution, and payment details for each of these custom compilations. Brilliant! How exciting. Love it! Potentially turning the publishing sector upside down.The mastermind and CEO  behind Bookriff is Rochelle Grayson. It was a total pleasure to hear her speak on this innovation.

Now it is time to share that list. Below, I have listed 30+ curation sites for your perusal. Enjoy!

  1. Aggregage- a new site with a content marketing focus.Agregage creates online “curated” communities by centralizing content from quality blogs, whitepapers, social networks around particular topics and then it is displayed on a new site dedicated to that given topic.
  2. Amplify- “The easiest way to clip, share and discuss things that interest you.”  Add the Amplify web clipper to your browser to clip and share things you find on the web.(Mar 7 2012: Amplify is closing down its site)
  3. BagTheweb-  BagTheWeb helps users curate Web content. For any topic, you can create a “bag” to collect, publish, and share any content from the Web.
  4. Blekko - “Provides a differentiated editorial voice in search.”
  5. BlogBridge- BlogBridge is for true info-junkies who want a better way to wrangle all their RSS feeds from blogs and news into one pretty cool organizer.
  6. Bookriff – . Riffs are remixes of published books, essays, magazine articles, and your own content.
  7. Bundlr-  Create topic pages with photos, videos, tweets and documents. Share them with everyone
  8. CIThread- This has a content marketing focus.Simplifies content marketing production, distribution, measurement & optimization across multiple initiatives & social channels
  9. Clipboard - Helps organize content, facilitates collaboration and sharing with others.
  10. Curata- Curata helps marketers maximize their content curation efforts with web-based tools to easily find, organize and share online content.
  11. Curated.by- let’s you collect & organize topic based content (media, links, tweets) into bundles.
  12. Curation Station - allows users to gather information, select the items that fit their goals, and then distribute them . A paid service targeting marketers.
  13. Eqentia “From your context, let us find you content. From that content, let us find you people. You take action.”  Aggregate, curate, and re-publish content what matters.
  14. Evri - automatically and constantly indexes millions of topic-specific streams from thousands of different sources to filter through the web and delivers customized news experiences.
  15. Factiva-a  business intelligence platform- with a unique combination of authoritative business news and Information, plus sophisticated tools, Factiva helps you easily find, monitor, interpret and share the essential information your organization commands.
  16. Feedly- a simple and elegant way to read and share the content of your favorite sites.
  17. Flockler- Drawing from social media and the web, publishing videos, photos and text, and personal commentary and editorial, Flockler lets you curate for a particular subject, event, person or business..
  18. iFlow- a real-time, online information exchange that brings together everything you want. You can organize, combine, filter, curate or remix your flows to get a different view on your content and/or to share.
  19. kbucket- KBucket is a user indexed search site. A place where experts “content curators” organize, comment, tag and publish their research
  20. Keepstream a social media curation tool that helps organize tweets,  into shareable, embeddable collection pages.
  21. Kurat helps you to discover relevant content on specific topics. Within Kurat you can easily curate this information and publish it. Kurat can be used as content discovery and publishing tool behind company social media efforts and as a personal newsreader.
  22. Loud3r-  a real-time content discovery, curation and publishing platform that delivers the best news, blogs, photos, videos and social media about any topic.
  23. My6sense -Read and share your relevant content from your RSS and social streams.
  24. Mlkshk- Save, Share and Discover.Use browser extensions to save with a simple right-click.Pick a topic (Shake) and  Invite other MLKSHKers in to post and curate their submissions with one click.
  25. Mysinydicaat- a personalized agregator built on the idea that it should be easy to collect, filter, share web content that is important to you.
  26. Paper.il-Paper il crawls the web linked to your topic. Once set up the curation is updated automatically.
  27. Pearltrees - collects, organize and share everything you like on the web.
  28. Pinterest- a Virtual Pinboard that  lets you organize and share all the  things you find on the web.
  29. PostPost - PostPost is the Twitter strip search tool. It strips out the noise by delivering search results from the people on Twitter you value the most.
  30. Qrait- A realtime curation platform designed to fulfill the needs of content curators.Qrait lets you combine real-time filtering and your own personal touch to create something of value.
  31. Redux is a new kind of TV—hundreds of channels of entertaining, and-picked video, all from a  community of curators.
  32. Scoop.it- Create a topic of interest, Scoop.it crawls the web for related content that you can select and curate for your online magazine.
  33. Shareist - Lets you create your own custom curation website. discover, create, organize, and share content that matters to your audience.
  34. Snip.it- create collections of links (we call them snips), add your thoughts & discover others with relevant opinions on issues you care about.
  35. Story Crawler- intelligently searches and gathers information across multiple online platforms—whether it be social media, news articles, blogs, RSS feeds, video sites forums and user generated content—to bring users the most relevant real-time data..
  36. Storyfy- Lets you curate social networks to build social stories, bringing together media scattered across the Web into a coherent narrative.
  37. Storyful-  Storyful was founded by journalists who wanted to separate the news from the noise of the real-time web. Storyful is used to curate “stories” via social media tools, images and videos.
  38. Summify- recently purchased by Twitter, Summify Creates a beautiful daily summary of the most relevant news from your social networks.
  39. Themeefy- discover, curate, compile and publish your knowledge from the web to personal Theme magazine(s).
  40. Yourversion “The best way to discover new content that’s relevant to you.” YourVersion brings you the latest news, blogs, tweets, and videos on your chosen topics in one place.YourVersion automatically organizes the bookmarks by topic for you.

Now that is quite the list. Now, as you consider curation and select a tool, please share your experience here! Or perhaps you already curate-  do share your tips. Would love to hear from you.

Blog Placement for SEO: Subdomain vs. Subdirectory

In my last article, you learned about the benefits of having a business blog if you’re a large corporate brand.

Making the commitment to have a blog is simply the first and maybe toughest step. This is a step that over 50% of corporations still haven’t taken.

Once you’ve made the decision to adopt a business blog for your brand, there are a lot of things that have to be done pre-launch in order to make it successful. I’ll discuss in an upcoming post why there are many more things to take into consideration as a corporate brand in order to launch and run a good business blog.

However, the first question is typically fairly simple, but can have a number of SEO ramifications. That question is:

“Where should the blog live in order to get the maximum SEO benefit?”

This is a question I’ve gotten many times, and it can relate to a blog or to regular websites (with franchises or many offices).

I’m sure there are many differing opinions on this topic, and if we were talking about regular sites and not just blogs I may have varying opinions on a case-by-case basis. However, I’ll list the scenarios in order of most to least impactful based on what I know and my opinions about SEO and blogging.

1. Blog Placed in Subdirectory (Ex: yoursite.com/blog)

This situation for me is the most ideal from an SEO standpoint. I prefer to use a subdirectory (or “subfolder”) over a subdomain or external site any day.

Matt Cutts agrees with me:

“My personal preference on subdomains vs. subdirectories is that I usually prefer the convenience of subdirectories for most of my content. A subdomain can be useful to separate out content that is completely different. Google uses subdomains for distinct products such news.google.com or maps.google.com, for example. If you’re a newer webmaster or SEO, I’d recommend using subdirectories until you start to feel pretty confident with the architecture of your site. At that point, you’ll be better equipped to make the right decision for your own site.”

Rand Fishkin agrees with me too, but does go on to detail compelling usage examples for subdomains:

“Starting a blog? I almost always recommend yoursite.com/blog over blog.yoursite.com.”


  • Subdirectories tend to inherent some of the ranking benefits of the root domain.
  • Inbound links coming into the blog subdirectory and/or its blog posts can build more ranking value, page authority, and link juice for the root domain.
  • Utilizing the blog as a subdirectory, you can use blog posts to better enhance the root domain’s authority (and ranking ability) for a given topic by building hubs of content around that topic and cross-linking to key pages on the root.
  • Any social sharing equity is passed back to root domain.
  • Easier to organize content within the blog
  • Easier to create and manage from a server perspective.


  • Typically longer URL than below
  • Authority and link equity may diminish as your get deeper into a subdirectory structure – farther away from the root (ex: yoursite.com/blog/seo/google)
  • Won’t have the ability to achieve as high a level of SERP saturation as you would with subdomains.

2. Blog Placed in Subdomain (Ex: blog.yoursite.com)

This is the second best option in my opinion for SEO. A subdomain is basically a separate or third-tier website that just so happens to be residing off of the root domain. Search engines typically view them as wholly separate entities. I would only use this if the blog was completely separate to your services (or if your site infrastructure does not allow you to add blogging software to the root domain).


  • Typically shorter URL than above
  • Can pass some link value back to the root domain through cross-linking within template and articles.
  • Can achieve a higher level of SERP saturation as search engines can rank more than the traditional 2 listings per site – multiple pages from your root domain as well as your subdomain.


  • Subdomains DO NOT always inherit any or all of the positive metrics and ranking ability of their root domain (i.e. link equity, ranking equity, age benefits, etc).
  • Some subdomains get zero benefit from the root domain they are on (ex: sites like WordPress.com where anyone can create their own subdomain and begin blogging).
  • If you get inbound links to the subdirectory of the blog, it will build equity for the subdirectory. However, since it is technically a different site, it will not inherently pass that juice back to the root domain.
  • More difficult to create and manage from a server perspective.

3. Blog On External URL (Ex: someothersite.com)

Having a separate site as your blog – while better than nothing at all – is the least ideal solution of the 3 solutions discussed. Again, I would only use this option if the blog was completely separate to your services (or if your site infrastructure does not allow you to add blogging software to the root domain). A great example of this would be if your company had an unrelated sponsorship that had enough interest to warrent its own blog.


  • Can pass some link value back to the root domain through cross-linking within template and articles.
  • Can achieve a higher level of SERP saturation as search engines can rank both your corporate site and your external blog.
  • May allow you to have multiple blogs covering distinct topics, each on their own domains – as opposed to just one to one.
  • Can provide coverage for services/topics that are unrelated to your business – i.e. sponsorships.


  • Could create brand confusion if not design and branded appropriately, and consumers could be unaware that it is your property at all.
  • External blogs WILL NOT benefit from any ranking equity that is garnered from your root domain.
  • Links to your external blog and its articles will not pass along equity for your root business domain, but will instead only build equity to the external site itself.
  • Will not have the advantage of using this blog content to build authority around a subject for your root domain.
  • Again, it’s another site you’ll have to manage from a server perspective.

4. No Blog

Okay, so you’re one of the over 50% of corporations that still aren’t utilizing blogging for your business. If you read my last article and still aren’t convinced of the benefits of blogging, where is your head at?

If you review the advantages I’ve detailed and still feel as if there isn’t a direct business impact that can be made to correlate to being worth your time, then maybe you’ll never understand. If that is the case, here is the advantage to not having a blog…


  • You can sit back, relax, and count your money because you don’t have to worry about the complex issues that come along with having a blog like good branding, creative content, increased social sharing, enhanced customer engagement, more site traffic, better SEO results, etc.


  • I can’t say that you’d have worse SEO results by not having a blog, but I can’t say that they would be any better either.
  • Less opportunity for social engagement.
  • Less opportunity for interaction with your customers.
  • Less opportunity for traffic and exposure for your website.

Just get a blog folks – it will make everyone happier!

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