Thank you for checking out my Tumblr page. I am co-owner of We Are Grinders, an US Army veteran, a #firefighter for the US Air Force and an #Entrepreneur. I am very involved in my community, always willing to help others in need, believe in “Paying it Forward", a proud fan of the Seattle #Seahawks and the UW Huskies, and I enjoy snowboarding & wake-boarding. I am nationally recognized for my blogs on business #networking and currently live & work in the Seattle area.
What is social media curation?
Today, with the exponential growth of social networks and blogs, it can be overwhelming searching for information on the internet. As a result, the act of filtering, selecting, reviewing and providing commentary with a perspective on an article, or collection of articles, have become increasingly important. This is known as social media curation. A good media curator is someone who reads extensively, then can pull content and organize it in a logical way for the benefit of others. Web 2.0+ has an immense amount of information. Curators sort through it, find the wheat in the chaff, and present it in a friendly manner” . I would agree with this definition however would also add that a curator would also share their perspective and perhaps alternative ( or supporting) viewpoint using the posts that they have selected.
Curation provides another offering for your on-line audience. It also helps reduce the noise of the plethora of information on the internet. Curation also provides a stream of fresh posts for your site or blog.
The number of curation sites and tools have grown dramatically. Furthermore, more recently the profile of curation has been elevated as more organizations and entrepreneurs are looking at ways to augment their blogs or content. I personally usePinterest and am very new to it so I am feeling it out.
Changing gears a little bit, I would like to share that I am intrigued by Bookriff which is very new site and start-up. I learned about this site at a recent conference in Canada. Very exciting site that brings curation to another level. Bookriff allows you to select chapters from an assortment of books, add your own commentary and then publish it as a commercial book. Each time a Riff is distributed, all content owners get paid. BookRiff’s technology manages the authoring, bundling, licensing, attribution, and payment details for each of these custom compilations. Brilliant! How exciting. Love it! Potentially turning the publishing sector upside down.The mastermind and CEO behind Bookriff is Rochelle Grayson. It was a total pleasure to hear her speak on this innovation.
Now it is time to share that list. Below, I have listed 30+ curation sites for your perusal. Enjoy!
Now that is quite the list. Now, as you consider curation and select a tool, please share your experience here! Or perhaps you already curate- do share your tips. Would love to hear from you.
In my last article, you learned about the benefits of having a business blog if you’re a large corporate brand.
Making the commitment to have a blog is simply the first and maybe toughest step. This is a step that over 50% of corporations still haven’t taken.
Once you’ve made the decision to adopt a business blog for your brand, there are a lot of things that have to be done pre-launch in order to make it successful. I’ll discuss in an upcoming post why there are many more things to take into consideration as a corporate brand in order to launch and run a good business blog.
However, the first question is typically fairly simple, but can have a number of SEO ramifications. That question is:
“Where should the blog live in order to get the maximum SEO benefit?”
This is a question I’ve gotten many times, and it can relate to a blog or to regular websites (with franchises or many offices).
I’m sure there are many differing opinions on this topic, and if we were talking about regular sites and not just blogs I may have varying opinions on a case-by-case basis. However, I’ll list the scenarios in order of most to least impactful based on what I know and my opinions about SEO and blogging.
This situation for me is the most ideal from an SEO standpoint. I prefer to use a subdirectory (or “subfolder”) over a subdomain or external site any day.
Matt Cutts agrees with me:
“My personal preference on subdomains vs. subdirectories is that I usually prefer the convenience of subdirectories for most of my content. A subdomain can be useful to separate out content that is completely different. Google uses subdomains for distinct products such news.google.com or maps.google.com, for example. If you’re a newer webmaster or SEO, I’d recommend using subdirectories until you start to feel pretty confident with the architecture of your site. At that point, you’ll be better equipped to make the right decision for your own site.”
Rand Fishkin agrees with me too, but does go on to detail compelling usage examples for subdomains:
“Starting a blog? I almost always recommend yoursite.com/blog over blog.yoursite.com.”
This is the second best option in my opinion for SEO. A subdomain is basically a separate or third-tier website that just so happens to be residing off of the root domain. Search engines typically view them as wholly separate entities. I would only use this if the blog was completely separate to your services (or if your site infrastructure does not allow you to add blogging software to the root domain).
Having a separate site as your blog – while better than nothing at all – is the least ideal solution of the 3 solutions discussed. Again, I would only use this option if the blog was completely separate to your services (or if your site infrastructure does not allow you to add blogging software to the root domain). A great example of this would be if your company had an unrelated sponsorship that had enough interest to warrent its own blog.
Okay, so you’re one of the over 50% of corporations that still aren’t utilizing blogging for your business. If you read my last article and still aren’t convinced of the benefits of blogging, where is your head at?
If you review the advantages I’ve detailed and still feel as if there isn’t a direct business impact that can be made to correlate to being worth your time, then maybe you’ll never understand. If that is the case, here is the advantage to not having a blog…
Just get a blog folks – it will make everyone happier!